Japan’s investment environment is improving due to Government effort.
The Japanese economy is growing and Japan has long been a leading force for research and development in many industries.
Also business in Tokyo is accelerating for the Tokyo 2020 Olympic Games.
We have the three big eCommerce sites in Japan, in order of market share are Rakuten, Amazon Japan and Yahoo Japan Shopping.
Taken Together, these sites account for toughly 50 percent of total Japanese annual eCommerce revenue. The eCommerce market in Japan has the following characheristics.
The three aforementioned sites are marketplaces, they allow third-party vendors to sell on them. The ease of setup and doing business varies among the sites. Amazon is the easiest to get started with, followed by rakuten and Yahoo Japan shopping.
According to Japanese culture, eCommerce merchants reward loyal customers more than in the US rewards programs and contests typically include prizes and progressively larger discounts.
Promotions are important for Japanese online consumers. Almost everything is marked down to some extent to align with the culture of getting a deal. Some sites allow promotional codes to be used on top of already-marked-down products. Oftentimes, however , these special promotion codes are offered to loyal customers only.
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